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| Exploring the Interaction Structure of Weblogs |
Weblogs (short blogs) are fundamentally changing our way of communication, a phenomenon which has led to the creation of a new type of social
interaction. One interesting feature of this virtual communication is that it provides
reference to other blogs by setting hyperlinks in the course of dialog.
In this study, we combine different approaches of crawling blogs and subsequently use social network analysis to uncover the blog structure. We introduce
quantitative assessments of the revealed structure and highlight the relevance for
direct marketing communication. |
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| Autor |
Prof. Dr. Ralf Wagner
Martin Klaus |
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| Artikel | | Fachbereich | | Fachrichtung | | 2009 | | Betriebswirtschaftslehre | | Marketing/Absatz |
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| Schlagwörter |
| Marketing Communication, social network analysis, web crawler, weblog |
