|
|
| | Classifying Contemporary Marketing Practices | This paper introduces a finite-mixture version of the adjacent-category logit model
for the classification of companies with respect to their marketing practices. The classification
results are compared to conventional K-means clustering, as established for clustering marketing practices in current publications. Both, the results of this comparison as well as a canonical
discriminant analysis, emphasize the opportunity to offer fresh insights and to enrich empirical
research in this domain. | | Autor | Prof. Dr. Ralf Wagner | | Artikel | | Fachbereich | | Fachrichtung | 2008 | | Betriebswirtschaftslehre | | Marketing/Absatz |
| | Schlagwörter | Transition Economy, Marketing Practise, Canonical Discriminant Analysis, Marketing Concept, Mixture Regression Model | |
|
|
|
|
|
|
|
|